| S.No |
Volume-5 Issue-1, January 2025 Published by: ASET Journal of Management Science (ASET JMS) |
Page No |
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Authors: |
Kishore Kumar, Varun K , Dr. C. Anbalagan |
|
| 1 |
Paper Title: |
The Future of AI in Financial Risk Management and Fraud Detection |
1-10 |
|
Authors: |
Mrs.N.Kalaivani,Divyadarshini , P.Harini |
|
| 2 |
Paper Title: |
A Comparative Analysis of Customer Satisfaction: Evaluating Service Quality and Delivery Efficiency in Two Online Food Ordering Platforms Among Frequent and Infrequent UsersAxial Flux Permanent Magnet Motor Design For E-Vehicle |
11-20 |
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Authors: |
Dr.L.N.Jayanthi , Mrs.N.Kalaivani, Monish.V |
|
| 3 |
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The Role of Online Reviews in Shaping Consumer Trust and Purchase Decisions in the Smartphone Market |
21-29 |
|
Authors: |
S.Fouzhul rahman , Y.Nimesh, Dr.C.Anbalagan |
|
| 4 |
Paper Title: |
Al and Big Data in Financial Planning: A New Era for Indian Markets |
30-38 |
|
Authors: |
Gayathri Devi.P, Roshni.M , Dr.L.N.Jayanthi |
|
| 5 |
Paper Title: |
A Comparative Study of Career Growth Opportunities for Remote and Onsite Employees |
39-52 |
|
Authors: |
Hari vardhini.K.V, Sowmiya.D, Dr. L.N.Jayanthi |
|
| 6 |
Paper Title: |
Remote Work Vs. Office Work: A Comparative Study on Employee Stress Levels, Job Satisfaction, and Productivity |
53-59 |
|
Authors: |
Harini.S, Simpson.E, Dr.P.Ravisankar |
|
| 7 |
Paper Title: |
A Comparative Analysis of Customer Trust and Satisfaction in Digital Banking Services: Public vs. Private Sector Banks |
60-67 |
|
Authors: |
H.Kiruthika, Swetha Ganesan, Dr.P. Ravi Sankar |
|
| 8 |
Paper Title: |
A Comparative Study of Impact of Digital Marketing Vs. Print Advertising on Mobile Accessories Sales in Sriperumbudur |
68-77 |
|
Authors: |
R.Mohan raj, R.Siva, Dr.C.Anbalagan |
|
| 9 |
Paper Title: |
Machine Learning in Financial Forecasting: Opportunities and Challenges |
78-86 |
|
Authors: |
Monisha.M, Sandhiya.V, Dr.L.N.Jayanthi |
|
| 10 |
Paper Title: |
Comparative Study On The Effectiveness Of Social Media Marketing Vs Traditional Marketing In Promoting Ecommerce Brands |
87-93 |
|
Authors: |
M. Nivetha, R.Santhosh, Dr.L.N.Jayanthi |
|
| 11 |
Paper Title: |
Comparative Study of Social Media Advertising vs. Traditional Digital Ads in Online Shopping Customer Retention |
94-100 |
|
Authors: |
Padma Priya.M.S, K.Dharshini, Dr.C.Anbalagan |
|
| 12 |
Paper Title: |
Social Media Marketing Strategies for Building Trust and Loyalty Among Millennials and Gen Z |
101-111 |
|
Authors: |
Mr. M. Yokesh, Dinesh.R , Dr.L.N.Jayanthi |
|
| 13 |
Paper Title: |
A Comparative study of analysing Consumer Behaviour on identifying advertisement trustworthiness between social media platforms and TV channels in the Poonamallee region |
112-119 |
|
Authors: |
Abinaya. S , V .Gautham, Dr. Arul Mary Rexy V, Vennila. K |
|
| 14 |
Paper Title: |
Exploring the Impact of Digital Labeling on Consumer Purchasing Decisions for Dairy Products |
120-127 |
|
Authors: |
G. Barath Kumar, Dr. Arul Mary Rexy V, Shruthilaya S , Prabakaran. S |
|
| 15 |
Paper Title: |
Investigating Consumer Preferences and Satisfaction Levels in the Android Mobile Market |
128-132 |
|
Authors: |
Divya. M1, Vilvanathan. B2, Dr. Ravishankar3,K. Elumalai 4 |
|
| 16 |
Paper Title: |
The Impact of Flash Sales and Limited-Time Offers on Consumer Adoption of New Products launches across consumers and marketing professionals |
133-138 |
|
Authors: |
Dr. Arul Mary Rexy V, Priyangha G , Sai roshan .P, Mohamed Irfaan |
|
| 17 |
Paper Title: |
The Social Media Paradox: A Comparative Analysis of Gender-Based Behavioural Outcomes in Response to Online Reviews and Ratings |
139-152 |
|
Authors: |
Dr. P. Ravisankar, Dr. S. Venkatesan, V. Anbuselvan, Mamtha Roseline M |
|
| 18 |
Paper Title: |
A Comparative study of analyzing Consumer Behaviour on identifying Advertisement Trustworthiness between Social media platforms and TV channels in the Poonamallee region |
153-163 |
|
Authors: |
Dr. Kabirdoss Devi, Dr. S. Venkatesan |
|
| 19 |
Paper Title: |
Harnessing Technology for Sustainable Development: Exploring the Role of Innovation in Achieving the Sustainable Development Goals (SDGs) |
164-175 |
|
Authors: |
V.S Enbasekaran, Nithyashree.G , Dr.Arul Mary Rexy, Jaykumar A |
|
| 20 |
Paper Title: |
FinTech and AI: Disrupting Traditional Financial Management Models |
176-182 |
|
Authors: |
G.Hemamalini , Abiidharani.P , Dr. V. Arul Mary Rexy, Kishore K |
|
| 21 |
Paper Title: |
The Influence of Female and Male Leadership on Corporate Culture and Innovation |
183-190 |
|
Authors: |
Jesu Alfred K J , Chaitanya.R , C. Bharathi Priya , Dr Venkatesan S |
|
| 22 |
Paper Title: |
A Comparative Study on Authenticity And Values In Content Marketing And Influencer Marketing |
191-203 |
|
Authors: |
Mohan. B, Manav sajish, M. Sivakumar, Dr. Arul Mary Rexy V |
|
| 23 |
Paper Title: |
Comparative Analysis of AI-Driven Recruitment Systems vs. Traditional Recruitment Methods in Mitigating Hiring Bias and Promoting Workplace Diversity |
204-212 |
|
Authors: |
Mrs. Srividhya S, Dr. Arul Mary Rexy V |
|
| 24 |
Paper Title: |
The Purpose of Experiential Learning in Fashion Education: Addressing the Knowledge Gap Between Industry and Academics |
213-225 |
|
Authors: |
Dr. Gunita Arun Chandhock, Dr. Arul Mary Rexy, Dr. C. Anbalagan, Swettha |
|
| 25 |
Paper Title: |
ISO 20022 And Digital Banking: Enhancing Trust And Customer Engagement Through Standardized Financial Messaging |
226-241 |
|
Authors: |
Dr. C. Anbalagan, Dr. L. N. Jayanthi, M.S. Thulasibalan, Vignesh. P |
|
| 26 |
Paper Title: |
The Evolution Of Shipping Transport In India: Challenges, Innovations, And Future Prospects |
242-256 |
|
Authors: |
Dr. C. Anbalagan, C. Alex Johnson, S. Vishal, GunaPriya |
|
| 27 |
Paper Title: |
Indirect Taxation In India: Evolution, Structure, Challenges, And Future Prospects |
257-279 |
|
Authors: |
Sachin Vignesh. N , Harini V ,Pooja B, Dr. Arul Mary Rexy V |
|
| 28 |
Paper Title: |
A Study on social media marketing campaigns on consumer engagement and conversion rates in E-Commerce. |
280-288 |
|
Authors: |
V. Gokul ,Harini T, Dr. Anbalagan , D. Eraianbu |
|
| 29 |
Paper Title: |
AI-Driven Financial Strategies: Transforming Budgeting and budgeting and investment |
289-294 |
|
Authors: |
P. Vaishnavi, V. Muthuswamy , Dr. P. Ravisankar, Srinithi G, |
|
| 30 |
Paper Title: |
The Influence of Social Media Distractions on Students’ Academic Success |
295-305 |
|
Authors: |
K. Vasanthakumar, G. Divakar, Dr. P. Ravisankar, R. Lakshathi |
|
| 31 |
Paper Title: |
A comparative study of analysing Online Marketing Vs Offline Marketing Techniques for Mobile Accessories in the Poonamallee region |
306-314 |
|
Authors: |
Princy R, Priya Jayagopal, Dr Venkateasan S |
|
| 32 |
Paper Title: |
Millennials vs. Gen Z: A Comparative Study on Green Purchasing Behaviour |
315-324 |
|
Authors: |
K.Bavadharani , K.Roshan , Mrs.N.Kalaivani |
|
| 33 |
Paper Title: |
Artificial Intelligence Awareness and Its Influence on Career Decision-Making Among University Students |
325-333 |
|
Authors: |
Dhanush.G, Sadum Navyasree, Dr. Venketesan.S |
|
| 34 |
Paper Title: |
Marketing Of Home Appliances And Financial Services In Sriperumbudur |
334-344 |
|
Authors: |
Gokul Raj RB, Richard Surya.P, Mrs.N. Kalaivani |
|
| 35 |
Paper Title: |
Investigate How Voice Search is Changing Search Engine Opination SEO Strategies and Consumer Behavior |
345-357 |
|
Authors: |
Mrs.N.Kalaivani, Dr.L.N.Jayanthi , Sahana R |
|
| 36 |
Paper Title: |
The Impact of Age and Income on the Adoption and Usage Patterns of Digital Wallets: A Cross-Demographic Study |
358-374 |
|
Authors: |
DR. R. Kumudhini, Mrs.N. Kalaivani |
|
| 37 |
Paper Title: |
Impact of Mobile App Usability on Customer Satisfaction: A Comparative Analysis of User Experience in Two Leading Online Food Delivery Platforms |
375-387 |
|
Authors: |
Lokesh.T, Thanu Shree, Harini. P, Mrs.N. Kalaivani |
|
| 38 |
Paper Title: |
Evaluating the Influence Of AI-Powered Financial Advisory Service on Customer Decision-Making Compared to Traditional In-Person Banking Advisors |
388-398 |
|
Authors: |
M.Srisha, Kaviya, Dr.L.N.Jayanthi |
|
| 39 |
Paper Title: |
A Comparative Analysis of Impulse Buying Behaviour in Online vs.Offline Retail |
399-407 |
|
Authors: |
Madhan. S, Monish Raju. T , Dr Venkateasan.S |
|
| 40 |
Paper Title: |
The Future Of Social Media In Marketing With Reference To Electronic Goods |
408-418 |
|
Authors: |
Pranav D.S, S. Hasini ,Dr. Venkateasan S |
|
| 41 |
Paper Title: |
Role of Artificial Intelligence and Automation in Cloud Accounting in Selected Logistics Companies in Chennai District |
419-428 |
|
Authors: |
Srijayavarshini . D , Harini.P , Sarathiramm.M.S, Mrs. N.Kalaivani |
|
| 42 |
Paper Title: |
A Comparative Analysis of Advertising Strategies in Emerging Markets: Consumer Engagement, Trust, and Effectiveness |
429-437 |
|
Authors: |
Sree Thamanna A P, Pavithra A R, Mrs.N.Kalaivani |
|
| 43 |
Paper Title: |
A Comparative Analysis of AI-Driven Training and Monitoring vs. Traditional Methods in Employee Learning and Productivity Measurement |
438-450 |
